SYL University opens admissions for just three months a year. For three consecutive academic years, Hage Media planned, produced and managed the entire admission programme — creative, paid advertising, the call centre and enrolment follow-up — as one system.
Each season started with a plan: which programmes to push, which audiences to reach, and the weekly enrolment targets to hit.
Programme-by-programme creatives — Public Health, Medical Laboratory, Computer Science, Multimedia — plus scholarship offers, in a consistent SYL look.
We ran the paid campaigns and set up and managed the call centre, so every enquiry was answered and followed up.
We tracked enquiries through to enrolment and adjusted ads and messaging week by week.
A short admission window means every week counts — creative, ads and phone lines had to work together from day one.
Running the full programme ourselves meant nothing fell between an agency, a media buyer and a call centre.
1,000+ students enrolled over three academic years — 300 to 400 new students each season, each within a three-month admission window.
Tell us what you are planning — we reply with a clear estimate within one working day.
Digital Marketing. Creative Production. Brand Communication. From Mogadishu — for government, NGOs, hospitals and businesses across Somalia.
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